Barbara Coyle Hilsee consulted on the nation’s first class action notice campaign reach and frequency analyses, and created today’s models for complex, multi-national class action notification media plans during the historic Swiss Banks (in re Holocaust Victims Assets Litig.) notifications and other precedent-setting global notification efforts.

With 25 years of professional media advertising experience, she is the leading expert in efforts requiring international notice, dissemination among highly targeted, hard-to-reach audiences, and broadcast media, e.g., finding displaced Holocaust survivors throughout the world, locating Aboriginal media vehicles in remote areas of Canada, reaching minority tobacco farmers in rural counties, and informing investors globally of their rights.

Ms. Coyle Hilsee created, oversaw and analyzed the historic and

unprecedented notice campaign for the In re Residential Schools settlement in Canada, as well as the first ever reach-based international securities notice campaign in the In re Royal Ahold settlement. She oversaw notice planning and implementation for the U.S. Dept. of Agriculture, for its Tobacco Transition Payment Program—the largest claims process in U.S. history—among many others.

A Temple University Carlisle journalism award winner, her analyses frequently reveal wasteful expenditures in print and broadcast media, and weaknesses in both the reach and frequency of notice exposure. Ms. Coyle Hilsee has analyzed thousands of publications and other media vehicles through notice efforts in more than 50 countries, serving the legal notice field since 1992.

Contact Barbara C. Hilsee

Philadelphia-area office:
    
The Hilsee Group LLC
121 N. Main Street, Suite 302
P.O. Box 64151
+1-215-486-2658
Souderton, PA 18964-0151
Contact Us